Fit to Drink Or Not To Drink that is the question?
This sparkler attracted my curiosity with the name FitVine. I spotted this bottle at one of my favorite ethnic markets, Wholesome Choice; a middle eastern centric market. I’m always looking for new items, and since I had just finished a workout, I was instantly humored. At $ 20, on a Tuesday, I never need a reason to pop open a bottle of bubbles. Now, why would a middle eastern market be stocking an Italian sparkler with a novelty label about fitness? We are here to find out.
According to the website fitvine.com, they are not about fancy anything only delivering a product that keeps change in your pocket, a trim waistline, and a pleasant buzz. Their tagline is “ we crush grapes, you crush life, California Wine”. MMmm, the bottle is labeled product of Italy; I never met an Italian that is carbohydrate conscious, and I can vouch since I’m Italian.
The brand was born out of a group of friends ( I’m thinking with deep pockets), who thought up the idea to make wines that wouldn’t compromise their lifestyle and aesthetics. What comes to mind with me is similar to justifying ordering a double-double cheeseburger and washing it down with a diet coke. There is a dichotomy and I see what they are trying to achieve.
The company produces a range of “Fit” wines from several popular varieties including Chardonnay, Cabernet Sauvignon and I don’t dare to think what the most exalted grape in the world would taste like in their wine… Pinot Noir!
However, where do you draw the line further diluting the image of varietals that are already grossly overproduced. Is this the Michelob Ultra of wine? The marketing plan had to have been drawn up on a kitchen table, over several bottles of real wine. Fitvine advertises their wines clock in at 3 grams of carbohydrates, however, standard DRY whites especially red wines have always maxed out at 4 grams.
Here’s their breakdown of this wine:
– Less sugar
– Fewer sulfites
– No flavor additives or GMOs
Average Analysis (Per 5oz glass): 0.7 g of sugar, 92 calories, 3g of carbohydrates, 11% alcohol
Wait a Minute! Isn’t all dry wines 4 grams of sugar? Does that mean all dry wines are fit?
It’s interesting, I couldn’t find a critic online or anywhere that wanted to entertain proper review, So I’m going to take a crack at it.
The color is pale lemon with aggressive beads foaming to the top.
Mild aromatics with ripe citrus, grapefruit, sunkist oranges, pear drop, white flowers, geranium and unsalted crackers.
Dry, medium, bright acid medium alcohol, light-body, vigorous texture, the light intensity with fresh ripe citrus and orchard fruits, followed by musky yeast tones, and a short finish.
There’s no need to complicate the write-up. Enjoy this sparkler any day, whether in a Bellini cocktail or your Sunday brunch Mimosa.
I compliment the company policy to offer a 100% money-back guarantee for all unopened bottles purchased online from their site with a certain limited time. I’m writing this in the climate of Covid-19, and that policy may have to be amended. Luckily I was able to purchase one bottle. To be honest, I drank one glass, just to make sure I didn’t want to revisit the second and I cooked a low carb pasta dish with the rest of it. 😉
The product is misleading. I make a relevant analogy; If I’m going to McDonald’s, I’m going to order a Big Mac, fries and a milkshake (strawberry thank you). I wouldn’t go to the “Golden Arches” and order a chicken salad and a diet soda. I suggest purchasing a bottle ( or bottles) of wine from a boutique-quality producer and relish it with your closest friends. I have been working out for over 30 years, I enjoy life with my Babito, and there’s no shortage of wines in my veins. Let me implore you to drink small from producers and live big!
BTW the lowest sugar wine grape varietal is dry Sauvignon Blanc = 3 grams
Do you ever worry about what drink affects your waistline? Let me know?
Hope you enjoyed my review please comment below Love your feedback.
Thank you and remember Taste Small Live Big!
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